Overview:
Gateway Arts is looking for a highly motivated, creative, and passionate individual to take on the role of Marketing & Engagement Coordinator. He/She will play a vital role in supporting the Marketing and Programming teams.
The Marketing & Engagement Coordinator works closely with the Marketing team in developing and implementing effective marketing communications, and advertising and promotions for Gateway Arts’ activities, programmes, workshops, and theatre productions. He/She is also responsible for market research, effective database growth, executing social media campaigns, coordinating marketing and communications materials, and marketing tie-ups to increase brand awareness, attendance, and revenue.
The individual also provides comprehensive administrative assistance, with a focus on Front-of-House management and volunteer support, event logistics, and donor stewardship efforts support.
Paramount to this position is the ability to work with a high degree of independence, and juggle various projects at once, while maintaining a clear view of how each project supports Gateway Arts’ mission.
Duties and Responsibilities:
Sales & Marketing Coordination
- Develop and maintain an in-depth knowledge and understanding of Gateway Arts’ activities, programmes, workshops, and theatre productions.
- Effectively communicate and promote programmes and productions to prospective markets.
- Actively involved in identifying, developing, and implementing effective marketing plans, activities, events, and advertising and promotions to reach out to new audiences.
- Responsible for growing, managing, and reporting of Gateway Arts’ database.
- Assist the Marketing team in the coordination of all marketing, communications, promotional, and publicity materials.
- Develop and conduct market research and surveys with patrons, prepare findings and analysis reports, make recommendations for improvement.
- Assist the Marketing team in managing Gateway Arts’ social media platforms including, but not limited to, planning and executing monthly content calendar and social media campaigns, tracking and reporting campaign analytics, and making recommendations for improvement of Gateway Arts’ digital marketing.
- Support the Marketing team in brand and event activation through marketing communications, media relations, advertising and promotions, direct marketing, and events management to increase brand awareness, generate publicity, and maximise attendance and revenue.
Donor Relations
- Assist the Programming team in the implementation and execution of donor retention initiatives for existing donors.
- Maintain consistent communication with donors to ensure timely acknowledgements and updates through emails, newsletters, annual reports, and etc.
- Support the Programming team in forging new collaborations and partnerships that enhance donor experiences and build relationships for fundraising opportunities.
- Assist the Programming team in project management, frontline communications, content creation, and event planning and implementation for fundraising activities.
Other Duties
- Oversee Front-of-House for theatre productions.
Requirements:
- Degree/Diploma in Marketing, Arts Management, Events Management, or related disciplines
- At least 2 years of experience in client services, sales and marketing in arts, cultural, or lifestyle products/services/events
- Good knowledge of Singapore's arts scene will be an added advantage
- Savvy in digital marketing, experience in content marketing (content creation and distribution) and social media campaigns
- Self-disciplined, organised, self-motivated, and task/goal-driven
- Excellent time management with strong ability to organise, prioritise, and manage multiple duties and assignments
- Creative and proactive individual with positive mindset and can-do attitude
- A team player with good interpersonal and communication skills
- Flexible with regards to working days and hours (able to work on weekends, eve of Public Holidays, and Public Holidays, if necessary)
- Proficient in spoken and written English with strong writing and proofreading skills
- Proficient in Microsoft Office
- Proficiency in Adobe Photoshop will be an advantage
To apply, download application form and email the completed form together with a comprehensive CV (attached with a recent photo) to: hr@gateway.sg.
All applications will be kept in strict confidence. We regret that only shortlisted candidates will be notified.